Atlanta Counseling Center offer psychotherapy services from a faith-sensitive perspective. While they are not exclusively faith-based they wanted to hint the Christian beliefs that drive their philosophy of therapy. A subtle cross can be found in the negative space of this logo. A second aspect that the logo communicates is their values of approachability, understanding, hospitality and comfort. The mark can be interpreted as a flower, symbolizing growth or as people holding hands in support of one another. The logo communicates to perspective patients “They will understand. I want to reach out to them. They can help me.” The colors feel soft and inviting.